This thick keyring is made from Thermoplastic Elastomer (TPE), sometimes referred to as Thermoplastic Rubber. The material appears rubber-like, which means it can be extremely flexible, durable and smooth to the touch. Other features of TPE material include its easy formability, high resistance to stresses such as abrasion and oil lubricants. All these properties and compound versatility makes TPE widely used in many industries for coatings, components and customer goods. Due to the high elasticity and good tactile properties of TPE material, should you squeeze, accidentally drop or step on your keyring, you can rest assured it will always retain its normal shape. The keyring can also be washed without the colour fading. This keyring is ideal for vehicle rental companies and dealerships. PLEASE NOTE: If you have also purchased a metal ring or keychain to go with your keyring, please be advised it is made from steel and nickel plated.